Appbooster by AppsFire

Mobile application development is currently a hot thing to do. I can see a lot of people developing apps for the smart phone platforms like iPhone and Android (even school kids). I too want to and hope to do it some point in time (at least that is the excuse I gave when I bought these devices).

When I hunt for apps, I read of lot of review comments from other users. This is especially useful in the Android platform (it is useful in IOS too but it is less so) and I make decisions on whether to try it out based on these comments.

While these comments are very useful for peer users, I wonder what it does to developers. I have seen many developers mentioning in the description to send them emails if there are any issues instead of giving review comments. There is two fold advantage for developers in this. First of all they can avoid negative reviews coming in the market/app store which will affect their app download/usage. Secondly they can have meaningful conversation to get a better understanding of the problem. They might even be able to get new feature ideas from their customers. All in all better customer engagement which is something a developer should love to have.

Today I came across a news item which talked about Appbooster. A short description talks about how the sdk can allow developers to easily build an in-app feedback and notification mechanism. Direct engagement is what this is driving. While the feedback part seems to essentially talk about what is described above, the notification stuff is cool. You can send notifications to users based on geography, version etc. You could tell them about new features added or new features coming in etc. All of this is inside the app. This also could mean that developers need not push notifications to the common notification bar (it really annoys me sometimes) if they don't want to. Not sure whether they will not want to.

The platform also makes possible cross promotion of apps. This can have an advertisement angle - developers collaborating to provide ads for each others apps. They might even push ads for app related merchandise in due course of time. Now that won't please Google or Apple.

The sdk page says that it is available for iOS and Android. Appbooster is currently in beta. So interested developers please jump in and let others know how good (or bad) it is.

p.s.: While reading about Appbooster which is part of Appsfire, I realized Appsfire itself is app discovery engine (like chomp I guess). Will try it out and let you know. 

Ubislate 7 to be India's next low-cost Android tablet, shipping in January

Will the Ubislate be the vehicle on which India's internet usage will rise? Given that awareness of computing has increased in general and the low cost of this tablet, there is a chance to the normal consumer of India would embrace this. They don't have to shell out a lot of money like they have to do for even an assembled desktop computer. The lower middle class could easily get into it this. What they might need help is a way for them to get hold of the right content? This means that somebody needs to play that role. Will the government do that (they might if they get time away from fighting with software firms to censor specific content and regulate all content). An increase in apps which are relevant in the Indian context will also help a lot. Will the developers in India respond to that?

Gartner’s Predictions for the Next 5 Years

Gartner has made top predictions for the next 5 years. As expected cloud is going to become mainstream and usage of mobile devices is on the rise. The quantification of these is something which Gartner can provide. There are other trends also mentioned. Some interesting ones for me are:

Reduction in investment on "social" endeavors (apps/sites) is expected. With so many new networks coming up, which also includes big players (Google+ and Microsoft Socl) as well as enterprise players (SalesForce chatter etc.) and feature set getting more common (lot of people think that the latest twitter changes make it look like facebook!) this is expected. These developments indicate that the consolidation of the market is imminent. Hence unless a new player in the market brings something very different to the table, something which brings in a different dimension of interaction and help the consumer (may be to get work done etc.), there is hardly any chance of that player getting any investment.

Mobile application development will rise significantly as per Gartner. This I think is very evident. I personally think there are going to be lot of mobile applications which use cloud based services to help consumers do different things (we see this a lot more of this now it self). Gartner's prediction though is much more specific where they say that the mobile applications development will outpace desktop application development 4 to 1. That number is the crucial part.

As cloud adoption increases, the security requirements on the cloud will become more and more important. Gartner predicts this is going to be super important to enterprises and there might be a rise of cloud security brokers who will independently assess cloud provider's security.

Asia's current status as outsourcing destination for manufacturing of finished goods and assembly line goods (I think that this refers mainly to China) is expected to change to some extent. Does this mean that Asia's growth is going to get affected? May not be given that the local growth will itself lead to local consumption of these goods. But it something which I can't predict now.

Security risks increase is predicted. With recent news on so many hacker incidents this is another thing which you expect. The actual values again are something which may not be obvious to people like us. The specific thing that Gartner mentions is the financial impact will rise i.e. more and more attacks would try to be finance-driven than just hacking for fun/social cause etc. That is much more worrying to me and folks like us.

Another interesting prediction is that lot of the big organizations won't be able to use big data analytics properly for their growth. I somehow felt this is expected at least in the near term, given that this is a relatively new field. The technology is still evolving, the business is figuring out how it can use this huge amount of data. So things are in a flux. And also lot of people are trying to get into this band-wagon. So they will do things which they don't understand fully. Gartner predicts that this will be case till 2015. I am reminded of SOA and its movement and trending in the industry in this context. Seems like there are parallels, but we will have to wait and watch.